【Topic】When is the Juice Worth the Squeeze? – An Empirical Study of Optimal Structuring of Win-back Strategy in the Presence of Customer Dynamics

【Speaker】Dr.Yacheng Sun, Kelley School of Business Indiana University

【Time】2007-11-8 13:30-16:00

【Venue】Room 401, Weilun Building, Tsinghua SEM

【Language】English

【Organizer】Department of Marketing