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Faculty
GUO Xunhua

Department of Management Science and Engineering    Professor

Phone：(86)(10)62792738

E-mail：guoxh@sem.tsinghua.edu.cn

Office：417 Lihua Building

Office Hours：Mon. 16:00-17:00

Educational Background

Dr. Guo received his B.S. degree in Management Information System and B.S. degree in Computer Science and Technology from Tsinghua University in 2000, and his Ph.D. degree in Management Science and Engineering from Tsinghua University in 2005.

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Work Experience

Dr. Guo has been a faculty member at Tsinghua University since he received his Ph.D. in 2005. He is currently a Professor of Information Systems at the School of Economics and Management, Tsinghua University. Dr. Guo is an Executive Board Member and Vice General-Secretary of China Association for Information Systems (CNAIS, the AIS China Chapter) and Executive Board Member of China Information Economics Society. He is on the editorial boards of several international journals, including Information Technology & People, Electronic Commerce Research, and Journal of Global Information Management.


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Courses

IT and Organizations (graduate); Computer Systems and Computer Networks (undergraduate); Management Information Systems (undergraduate); Introduction to Research in Management Science and Engineering (undergraduate).

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Research Areas

Dr. Guo's research takes behavioral and design science approaches to topics on management information systems, electronic commerce, social networks, and business intelligence.


English Journal Articles

  1. Wang, C., Shi, Y., Guo, X., and Chen, G. (2024). Probing Digital Footprints and Reaching for Inherent Preferences: A Cause-Disentanglement Approach to Personalized Recommendations, Information Systems Research : forthcoming.

  2. Wei, Q., Mu, Y., Guo, X., Jiang, W. and Chen, G. (2024). Dynamic Bayesian Network–Based Product Recommendation Considering Consumers' Multistage Shopping Journeys: A Marketing Funnel Perspective, Information Systems Research 35(3): 1382-1402.

  3. Reimers, K., and Guo, X. (2024). Reconciling the Conflicting Goals of Privacy Protection and Competition Policy Through Making Platform Use Data Saleable – an Institutional Perspective on Data Markets, Journal of Electronic Business & Digital Economics 3(3): 222-235.

  4. Huang, N., Wang, L., Hong, Y., Lin, L., Guo, X. and Chen, G. (2024). When the Clock Strikes: A Multi-Method Investigation of On-the-Hour Effects in Online Learning, Information Systems Research 35(2): 766-782.

  5. Li, X., Guo, X., and Chen, G. (2024). GMAT: A Graph Modeling Method for Group Preference Prediction, Journal of Systems Science and Systems Engineering 33(4): 475–493.

  6. Wang, Q., Lau, R. Y. K., Xie, H., Liu, H. and Guo, X. (2024). Social Executives' Emotions and Firm Value: An Empirical Study Enhanced by Cognitive Analytics, Journal of Business Research 175: 114575.

  7. Li, X., Li, Z., Wang, Q. and Guo, X. (2023). The Influences of Expressive and Instrumental Social Ties in Social Commerce: Integrating Dyadic Views from Buyers and Sellers, Information Technology & People 37(1): 251-284.

  8. Wu, D., Guo, X., Wang, Y. and Chen, G. (2023). A Warning Approach to Mitigating Bandwagon Bias in Online Ratings: Theoretical Analysis and Experimental Investigations, Journal of the Association for Information Systems 24(4): 1132-1161.

  9. Wang, L., Huang, N., Hong, Y., Liu, L., Guo, X. and Chen, G. (2023). Voice-based AI in Call Center Customer Service: A Natural Field Experiment, Production and Operations Management 32(4): 1002-1018.

  10. Guo, X., Wang, L., Zhang, M. and Chen, G. (2023). First Things First? Order Effects in Online Product Recommender Systems, ACM Transactions on Computer-Human Interaction 30(1): 15:1-35.

  11. Lu, B., Guo, X., Luo, N., Wang, X. and Chen, G. (2022). Intra-Organizational Social Media and Employee Idea Generation: Analysis based on the Spanning-Relevance Framework, Journal of Systems Science and Systems Engineering 31(6): 649–676.

  12. Guo, X., Wang, Y., Huang, L. and Li, J. (2022). Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems, Journal of Systems Science and Systems Engineering 31(4): 395–413.

  13. Guo, X., Chen, G., Wang, C., Wei, Q. and Zhang, Z. (2021). Calibration of Voting-based Helpfulness Measurement for Online Reviews: An Iterative Bayesian Probability Approach, INFORMS Journal on Computing 33(1): 246-261.

  14. Chen, Q., Li, J., Liu, J., Han, J., Shi, Y. and Guo, X. (2021). Borrower Learning Effects: Do Prior Experiences Promote Continuous Successes in Peer-to-Peer Lending?, Information Systems Frontiers 24(3): 963-986.

  15. Guo, X., Deng, H., Zhang, S. and Chen, G. (2020). Signals of Competence and Warmth on E-Commerce Platforms, Data and Information Management 4(2): 81–93.

  16. He, Y., Guo, X. and Chen, G. (2019). Assortment Size and Performance of Online Sellers: An Inverted U-Shaped Relationship, Journal of the Association for Information Systems 20(10): 1503–1530.

  17. Zhang, M., Wei, X., Guo, X., Chen, G. and Wei, Q. (2019). Identifying Complements and Substitutes of Products: A Neural Network Framework Based on Product Embedding, ACM Transactions on Knowledge Discovery from Data 13(3): 1–29.

  18. Reimers, K., Guo, X. and Li, M. (2019). Beyond Markets, Hierarchies, and Hybrids: An Institutional Perspective on IT-Enabled Two-Sided Markets, Electronic Markets 29(2): 287–305.

  19. Yang, Y., Jansen, B. J., Yang, Y., Guo, X. and Zeng, D. D. (2019). Keyword Optimization in Sponsored Search Advertising: A Multilevel Computational Framework, IEEE Intelligent Systems 34(1): 32–42.

  20. Ye, Q., Luo, Y., Chen, G., Guo, X., Wei, Q. and Tan, S. (2019). Users Intention for Continuous Usage of Mobile News Apps: the Roles of Quality, Switching Costs, and Personalization, Journal of Systems Science and Systems Engineering 28(1): 91–109.

  21. Luo, N., Guo, X., Lu, B. and Chen, G. (2018). Can Non-Work-Related Social Media Use Benefit the Company? A Study on Corporate Blogging and Affective Organizational Commitment, Computers in Human Behavior 81: 84–92.

  22. Li, Q., Guo, X., Bai, X. and Xu, W. (2018). Investigating Microblogging Addiction Tendency Through the Lens of Uses and Gratifications Theory, Internet Research 28(5): 1228–1252.

  23. Guo, X., Wei, Q., Chen, G., Zhang, J. and Qiao, D. (2017). Extracting Representative Information on Intra-organizational Blogging Platforms, MIS Quarterly 41(4): 1105-1127.

  24. Ma, B., Wei, Q., Chen, G., Zhang, J. and Guo, X. (2017). Content and Structure Coverage: Extracting a Diverse Information Subset, INFORMS Journal on Computing 29(4): 660–675.

  25. Li, Q., Guo, X. and Bai, X. (2017). Weekdays or Weekends: Exploring the Impacts of Microblog Posting Patterns on Gratification and Addiction, Information & Management 54(5): 613-624.

  26. Wei, Q., Qiao, D., Zhang, J., Chen, G. and Guo, X. (2016). A Novel Bipartite Graph Based Competitiveness Degree Analysis from Query Logs, ACM Transactions on Knowledge Discovery from Data 11(2): 21:1–21:25.

  27. Zhang, Z., Chen, G., Zhang, J., Guo, X. and Wei, Q. (2016). Providing Consistent Opinions from Online Reviews: A Heuristic Stepwise Optimization Approach, INFORMS Journal on Computing 28(2): 236–250.

  28. Wang, H., Guo, X., Zhang, M., Wei, Q. and Chen, G. (2016). Predicting the Incremental Benefits of Online Information Search for Heterogeneous Consumers, Decision Sciences 47(5): 957-988.

  29. Zhang, M., Guo, X. and Chen, G. (2016). Prediction Uncertainty in Collaborative Filtering: Enhancing Personalized Online Product Ranking, Decision Support Systems 83(1): 10-21.

  30. Lu, B., Guo, X., Luo, N. and Chen, G. (2015). Corporate Blogging and Job Performance: Effects of Work-related and Nonwork-related Participation, Journal of Management Information Systems 32(4): 285-314.

  31. Li, N., Guo, X., Chen, G., and Luo, N. (2015). Reading Behavior on Intra-organizational Blogging Systems: A Group-level Analysis through the Lens of Social Capital Theory, Information & Management 52(7): 870–881.

  32. Zhang, N., Meng, Q., Guo, X., Yin, C. and Luo, H. (2015). Key e-Government Issues in China: an Empirical Study Based on the Orientation-maturity Framework, Electronic Commerce Research 15(3): 407–425.

  33. Chen, G., Zhao, Y., Zhang, N., Wang, F. and Guo, X. (2015). Task-technology Fit in Workplaces: Theoretical Framework and Empirical Analysis in the Context of Mobile Government, International Journal of Mobile Communications 18(5): 455–477.

  34. Luo, N., Guo, X., Zhang, J., Chen, G. and Zhang, N. (2015). Understanding the Continued Use of Intra-organizational Blogs: An Adaptive Habituation Model, Computers in Human Behavior 50(9): 57–65.

  35. Guo, X., Reimers, K., Xie, B. and Li, M. (2014). Network Relations and Boundary Spanning: Understanding the Evolution of e-Ordering in the Chinese Drug Distribution Industry, Journal of Information Technology 29(3): 223-236.

  36. Reimers, K., Li, M., Xie, B. and Guo, X. (2014). How Do Industry-wide Information Infrastructures Emerge? A Life Cycle Approach, Information Systems Journal 24(5): 375-424.

  37. Reimers, K. and Guo, X. (2014). Supply Chain Resource Planning Systems: A Scenario of Future Enterprise Systems, Communications of the Association for Information Systems 34(9): 173–190.

  38. Reimers, K., Johnston, R. B., Guo, X., Klein, S., Xie, B. and Li, M. (2013). Novice-Based Data Collection Methods for the Study of IOIS: Practice Probes and Learning Communities, Electronic Markets 23(4): 285–293.

  39. Zhang, N., Guo, X. and Chen, G. (2011). Why Adoption and Use Behavior of IT/IS Cannot Last? – Two Studies in China, Information Systems Frontiers 13(3): 381–395.

  40. Guo, X. and Zhang, N. (2010). User Attitude Towards Mandatory Use of Information Systems: A Chinese Cultural Perspective, Journal of Global Information Management 18(4): 1–18.

  41. Zhang, N., Guo, X., Chen, G. and Chau, P. Y. K. (2009). Impact of Perceived Fit on e-Government User Evaluation: A Study with a Chinese Cultural Context, Journal of Global Information Management 17(1): 49–69.

  42. Reimers, K., Guo, X. and Chen, G. (2009). Do IT-Managers Learn How to Control Spending on New Information Technology? A Study of IT-Budget Growth in Chinese Companies, The Data Base for Advances in Information Systems 40(1): 20–37.

  43. Zhang, N., Guo, X. and Chen, G. (2008). IDT-TAM Integrated Model of IT Adoption, Tsinghua Science and Technology 133(3): 306–311.

  44. Chen, G., Ren, M., Yan, P. and Guo, X. (2007). Enriching the ER Schema Based on Discovered Association Rules from Large Databases, Information Sciences 177(7): 1558–1566.

  45. Chen, G., Wu, R. and Guo, X. (2007). Key Issues in Information Systems Management in China, Journal of Enterprise Information Management 20(2): 198–208.

  46. Guo, X. and Chen, G. (2005). Internet Diffusion in Chinese Companies, Communications of the ACM 48(4): 54–58.


Chinese Journal Articles

  1. 謝康, 肖靜華, 王刊良, 楊汝岱, 郭迅華, 楊俊, 吳瑤, 陳斌開, 寇宗來, 李雪靈. 企業高質量數字化轉型管理: 理論前沿[J], 管理學報, 2024, 21(1): 1-9.

  2. 郭迅華. 新AI浪潮下的新業務流程重組[J], 清華管理評論, 2024(1): 82-88.

  3. 郭迅華, 吳鼎, 衛強, 陳國青. 機器學習與用戶行為中的偏差問題：知偏識正的洞察[J]. 管理世界, 2023, 39(5): 145-159.

  4. 陳國青, 任明, 衛強, 郭迅華, 易成. 數智賦能：信息系統研究的新躍遷[J], 管理世界, 2022, 38(1): 180–196.

  5. 陳國青, 張瑾, 王聰, 衛強, 郭迅華. “大數據—小數據”問題：以小見大的洞察[J]. 管理世界, 2021, 37(2): 203–213.

  6. 郭迅華, 徐夢琦, 陳國青, 李翔宇. 考慮協同效應的團隊績效預測方法研究——以籃球團隊成員組合為例[J]. 系統工程理論與實踐, 2020, 41(3): 565–573.

  7. 陳國青, 李紀琛, 鄧泓舒語, 郭迅華. 遊戲化競争對在線學習用戶行為的影響研究[J]. 管理科學學報, 2020, 23(2): 89–104.

  8. 陳國青, 曾大軍, 衛強, 張明月, 郭迅華. 大數據環境下的決策範式轉變與使能創新[J]. 管理世界, 2020, 36(02): 95–105.

  9. 何玉梅, 郭迅華, 陳國青. 基于軌迹和波動的新生網商成長模式及特征研究[J]. 中國管理科學, 2018, 26(4): 108–119.

  10. 郭迅華. 區塊鍊的邊界[J]. 清華管理評論, 2018(11): 42–47.

  11. 王萌, 郭迅華, 陳國青, 李志傑. 等. 在線關系對中小網商績效影響的實證分析[J]. 中國管理科學, 2016, 24(10): 156–163

  12. 郭迅華. 企業大數據與大數據企業[J]. 清華管理評論, 2015(6): 22–28.

  13. 徐宗本, 馮芷豔, 郭迅華, 曾大軍, 陳國青. 大數據驅動的管理與決策前沿課題[J]. 管理世界, 2014, (11): 158-163.

  14. 羅念龍, 郭迅華, 陳國青. 企業内部博客使用對員工溝通滿意度的影響[J]. BETVLCTOR伟德官方网站學報(自然科學版), 2014, 54(07): 966–972.

  15. 羅念龍, 郭迅華, 陳國青, 陸本江. 社會網絡應用與組織承諾：基于企業内部博客的研究[J]. 信息系統學報, 2014(14): 47–58.

  16. 謝濱, 劉帆, 鄒曦, 李明志, 郭迅華, Kai Reimers. 基于競争合作模型的醫院電子商務采購平台建設[J]. 中華醫院管理, 2014, 30(8): 626–628.

  17. 馮芷豔, 郭迅華, 曾大軍, 陳煜波, 陳國青. 大數據背景下商務管理研究若幹前沿課題[J]. 管理科學學報, 2013, 16(1): 1–18.

  18. 楊彥武, 郭迅華, 曾大軍, 張傑, 秦蕊. 搜索競價中關鍵字最優化策略[J]. 信息系統學報, 2013(12): 9–23.

  19. 羅念龍, 郭迅華, 陳國青. 企業内部博客的持續使用模式分析[J]. 信息資源管理學報, 2012, 1(2): 40–47.

  20. 李铧汶, 郭迅華. IT投資類型與企業盈利能力——中國上市公司的實證研究[J]. 信息系統學報, 2011(9): 13–20.

  21. 郭迅華, 張楠, 孟慶國. 結構化理論與信息系統采納：電子政務環境下的案例研究[J]. 信息資源管理學報, 2011, 1(1): 78–85.

  22. 郭迅華, 張楠, 黃彥. 開源軟件的采納與應用：政府組織環境中的案例實證[J]. 管理科學學報, 2010, 13(11): 65–75.

  23. 張楠, 孟慶國, 郭迅華. 電子政務研究回顧1999-2009：基于SSCI文獻的分析[J]. 公共管理評論, 2010, 9(1): 143–161.

  24. 謝濱, 林轶君, 郭迅華. 手機銀行用戶采納的影響因素研究[J]. 南開管理評論, 2009, 12(3): 12–19.

  25. 張楠, 郭迅華, 陳國青. 行為建模角度信息技術采納研究綜述[J]. 科學管理研究, 2009, 27(4): 13–19.

  26. 張楠, 郭迅華, 陳國青. 信息技術初期接受擴展模型及其實證研究[J]. 系統工程理論與實踐, 2007(9): 123–130.

  27. 郭迅華, 陳國青. 基于XML的通用關聯規則挖掘應用模式[J]. 管理工程學報, 2005, 19(4): 53–59.

  28. 吳瑞鵬, 陳國青, 郭迅華. 中國企業信息化中的關鍵因素[J]. 南開管理評論, 2004, 7(3): 74–79.


Books

  1. 陳國青, 郭迅華, 馬寶君. (2019). 管理信息系統：原理、方法與應用（第3版）, 北京: 高等教育出版社.

  2. Reimers, K., Guo, X., Li, M., Xie, B., and Zhang, T. (2014). Innovating in a Learning Community - Emergence of an Open Information Infrastructure in China’s Pharmaceutical Distribution Industry, Springer. (in English)

  3. Zhang, N. and Guo, X. (2014). Electronic Government Adoption in China: Multiple Research Perspectives in the Post-Informationization Age, Beijing: Tsinghua University Press. (in English)

  4. 陳國青, 郭迅華, 馬寶君. (2014). 管理信息系統：原理、方法與應用（第2版）, 北京: 高等教育出版社.

  5. 陳國青, 王刊良, 郭迅華, 徐心, 胡立斌, 廖貅武. (2013). 新興電子商務-參與者行為. 北京: BETVLCTOR伟德官方网站出版社.

  6. 毛基業, 郭迅華, 朱岩. (2011). 管理信息系統——基礎、應用與方法, 北京: BETVLCTOR伟德官方网站出版社.

  7. 陳國青, 郭迅華. (2005). 信息系統管理, 北京: 中國人民大學出版社.

  8. 郭迅華. (2000). PowerSite與Sybase Internet技術詳解, 北京：電子工業出版社.

  9. 郭迅華. (1999). Borland C++Builder 3應用程序開發學習教程, 北京：北京大學出版社.

  10. 郭迅華, 馮鐵軍, 馮錦鋒, 肖勇波. (1999). 全面掌握Delphi 4, 北京：人民郵電出版社.


Teaching Cases

  1. 謝濱, 孫昊, 郭迅華, 李明志, Reimers, K. (2019). “中國藥品信息化協同服務平台”，BETVLCTOR伟德官方网站案例中心.

  2. 謝濱, 郭迅華, 李明志, Reimers, K., 吳鼎, 唐雁寒. (2017). “中國藥品編碼轉換公共平台(B)”，BETVLCTOR伟德官方网站案例中心.

  3. 謝濱, 李垚, 郭迅華, 李明志, Reimers, K. (2016). “九州通面向互聯網的醫藥供應鍊”, BETVLCTOR伟德官方网站案例中心.

  4. 謝濱, 郭迅華, 李明志, Reimers, K. (2015). “中國藥品編碼轉換公共平台”，BETVLCTOR伟德官方网站案例中心.

  5. 謝濱, 盤仲瑩, 張海蓮, 李碧琳, Kai Reimers, 郭迅華, 李明志. (2015). “北京和睦家醫院用藥管理”, BETVLCTOR伟德官方网站案例中心.

  6. 謝濱, 劉光宇, 林麗慧, 郭迅華, 呂春燕, 李明志, Kai Reimers. (2013). “藥房共管：北京公安局民警門診部與CNP合作模式”, BETVLCTOR伟德官方网站案例中心.

  7. McFarlan, F.W.,Chen, G.,Reimers, K. and Guo, X. (2007). "Digital China Holdings Ltd.: Managing the Transition from a Product-Oriented Towards a Service-Oriented Company," HBS Case #9-307-093.


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