1. Huang, Liang, and Jennifer Savary (2023), "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601.
2. Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh (2023), "More of the Same: Painful Payment Methods Decrease Variety Seeking", Marketing Letters, Oct (6), 1-13.
3. Guo, Xunhua, Yuejun Wang, Liang Huang, and Jichen Li (2022), "Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems", Journal of Systems Science and Systems Engineering, 31 (4), 395-413.
4. Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations", Journal of the Association for Consumer Research, 5(3), 271- 281.
5. Wang, Wenru, Rong Chen, Liang Huang(2024), "How the Presence of Acquaintances Influences Consumer Satisfaction with Preferential Treatment", Nankai Business Review (Chinese journal), 27(4).
