Journal Papers (International)
Jia, Fang & Wei, Liyuan & Jiang, Ling & Hu, Zuohao & Yang, Zhilin, 2021. "Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness," Journal of Business Research, Vol. 131(C), pages 69-80
Yafeng Fan, Jing Jiang, and Zuohao Hu (2020). More or less? The effects of financial constraints on variety seeking behavior,Journal of Contemporary Marketing Science,Vol. 3 No. 2, pp. 195-205, Sept. 2020
Yafeng Fan, Jing Jiang, and Zuohao Hu (2020). "Abandoning Distinctiveness: The Effect of Nostalgia on Consumer Choice", Psychology & Marketing, Vol.37, No.10,Oct. 2020, 1342-1351
Chun Zhang、Zuoaho Hu and Flora Fang Gu, "Intra- and Interfirm Coordination of Export Manufacturers: A Cluster Analysis of Indigenous Chinese Exporters",Journal of International Marketing,Vol. 16, No.3, Sept. 2008,108-135.
Shaohan Cai, Zhilin Yang and Zuohao Hu, "Exploring the governance mechanisms of quasi-integration in buyer-supplier relationships" Journal of Business Research,Vol.62,No.6. June 2009, 660-666.
ZENG Fur, HU Zuohao, CHEN Rong, YANG Zhilin, "Determinants of Online Service Satisfaction and Their Impacts on Behavioral Intentions," Total Quality Management and Business Excellence , 20 (9), 2009; 953-970.
Shaohan Cai, Zhilin Yang and Zuohao Hu, "The effects of volume consolidation on buyer-supplier relationship: A study of Chinese firms", Journal of Purchasing and Supply Management 16.2010, 152-162.
Xi Chen, Zuohao HU, Xuanzhong Sun, Ping Zhao, "Long-term proactive or short-term reactive? - a typology portrait of Chinese exporters by export motives," Chinese Management Studies 5(3), Sept., 2011,235-255
Li Xiaowen,Tong Lili, Zuohao Hu,hou Xiaoge, "CSI-model-Based Research on Factors Affecting Rate Satisfaction of Government and Corporate Customers--Taking Special-line Products as an Example", China Communications,8期,12卷,187-193頁,2015
LI Xiaowen,TONG Lili, Zuohao Hu, "Research on Value-Assessment-Based Accurate Identification of Government and Corporate Customers of Telecom Operators", China ommunication,Vol.11,No.11,pp.168-173,2014
Lawrence F. Cunningham, Clifford E. Young, Zuohao Hu, Comparing Hybrid Services in the United States and China, International Journal of Information Systems in the Service Sector, 5(1), 17-32, January-March 2013.
胡左浩、康上賢淑、代思含、洪瑞陽, 中國の新興小売電子商取引プラットフォームに関する研究:―複數のケーススタディ―,グローバル地域研究, 2020年6月第1期, 230-238.
胡左浩、康上賢淑、臧樹偉、孫博, “インターネット時代のマルチチャネル小売會社のクロスチャネル統合:「七匹狼」とインマンを事例に”, 《鹿児島経済論集》2017年11月, 第58巻第1号,1-20.
胡左浩、若林靖永、黃飛華, “価格変數導入後の新製品拡散モデルとその実証研究” 、《経済論叢》2008年、第181巻,第2号,1-13.
胡左浩、若林靖永 江明華、張卉, “自己概念・ブランド個性とブランド好みに関する研究―中國の乗用車ブランドを事例に”、《経済論叢》、2006年、第177巻, 第5, 6号, 20-38.
胡左浩・呉水龍・康上賢淑, “ブランド実踐進化の道標—その事例分析—”, 《鹿児島経済論集》2010年, 第51巻2-3号, 181-202.
胡左浩、劉佳、楊志林、趙平、“サプライヤー・ディーラー関係で認識される公正性に対する特殊的投資とビジネス価値の近似性のインパクト:依存性の抑制的役割について ”『地域総合研究』、2006, 34巻1号,45-50.
胡左浩, 康上賢淑、 “中國多國籍企業の國際マーケティング戦略”、『地域総合研究』、2006、33巻2号、43-60.
Books
Hu Zuohao, Chen Xi and Yang Zhilin(ed.), Research Frontiers on the International Marketing Strategies of Chinese Brands, London: Routledge .2017.1
Hu Zuohao, Wang Gao, International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL, Chinese Multinationals, Edited by Jean-Paul Larcon, World Scientific, 2009.
胡左浩, 宋華, “日本ビクターの國際マーケティング”, 京都大學マーケティング研究會編《マス•マーケティングの発展•革新》, 同文館,227-243ページ, 2001年.
胡左浩, “日本ビクターの家庭用VTRのマーケ