【主講】Jan-Benedict E. B. M. Steenkamp

University of North Carolina (UNC) at Chapel Hill

【主題】Getting Your Research Published in International Business Journals

【時間】 2012年10月29日（周一）2:15-4:15 pm

【地點】清華經管學院舜德樓302室

【語言】英文

【主辦】BETVLCTOR伟德官方网站市場營銷系、中國企業研究中心

演講嘉賓簡介：

Jan-Benedict E.M. Steenkamp is the C. Knox Massey Distinguished Professor of Marketing and Marketing Area Chair at the Kenan-Flagler Business School, University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management and Fellow of the European Marketing Academy, Associate Editor of the Journal of Marketing and Associate Editor of the Journal of Marketing Research. He also is executive director of AiMark, a non-profit foundation, bringing together the academic world and leading global companies (e.g., Danone, Ferrero, Google, Heinz, Heineken, Kraft, Mars, PepsiCo, Procter & Gamble, Unilever). His areas of expertise include Branding, Global marketing, Private labels, Marketing strategy, and Innovation. He is co-editor of a special issue on Marketing in Emerging Markets that will appear in the International Journal of Research in Marketing.

He has written over 100 articles in leading marketing and management journals, including the Harvard Business Review, and his work has received over 16,000 citations, with an h-index of 58. His most recent book is Private Label Strategy: How to Meet the Store Brand Challenge, written with Nirmalya Kumar, and published by Harvard Business School Press. His work has been featured in the Wall Street Journal, Financial Times, The Economist, New York Times, Los Angeles Times, The Times of India, Business Standard, Ad Age, a number of regional U.S. newspapers, a variety of trade magazines (CEO Magazine, Executive Outlook, British Brands,…), web sites, and blogs.

A native from the Netherlands, he has taught at universities in Austria, Belgium, the Netherlands, Spain, South Africa, U.K., and the U.S. The Royal Netherlands Academy of Sciences has awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” It was the first time the prize has been awarded to an academic in any area of business administration. He has received an honorary doctorate (doctor honoris causa) from the University of Aarhus (Denmark), and has won numerous other awards. He is ranked the most influential marketing scholar in the last decade, and the highest ranked marketing scholar in the Global Top-100 of most cited scientists in economics and business.