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October 20, 2022  9:00-10:30
Mega or Micro? Influencer Selection Using Follower Elasticity
April 15, 2019
Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan:Brand Coolness: Structure, Measurement, and Consequences
December 4, 2018
Francisco Orlando Cisternas Vera, Assistant Professor of Marketing, The Chinese University of Hong Kong:Human Mobility Analysis Using Machine-Learning and its Applications in Marketing
November 28, 2018
Qi Sun, Associate Professor of Marketing, Shanghai University of Finance and Economics:Brand Name Types and Consumer Demand: Evidence from China's Automobile Market
November 28, 2018
Yiting Deng Assistant Professor of Marketing, University College London:Spillover Effects and Freemium Strategy in Mobile App Market
November 28, 2018
Wenbo Wang, Associate Professor of Marketing, Hong Kong University of Science and Technology: Social Listening To In-Consumption Moment-to-Moment Dynamics: The Case of Movie Appreciation and Live Comments
November 28, 2018
Dengfeng Yan Visiting Associate Professor of Marketing, NYU Shanghai: Why Are Cookies Round? Investigating the Shape-Taste Correspondence and Its Marketing Implications
November 28, 2018
Zhi Huang, Ashland Oil Endowed Associate Professor in the Department of Management, University of Kentucky: Strong Relationship and Partnership Continuity
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