【Speaker】Goh Khim Yong, Associate Professor of Information Systems and Analytics, National University of Singapore

【Topic】Evaluating The Effects of Online Customer Touchpoints in Omni-Channel Marketing Environments on Purchase Behaviors

【Time】October 26th , Thursday, 13:30-15:00

【Venue】Room 325, Shunde Building, Tsinghua SEM

【Language】English

【Organizer】Department of Marketing, Center for Internet Development and Governance ,China Business Research Center, Tsinghua University