【Speaker】Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University

【Topic】Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style

【Time】Thursday, November 13, 13:30-15:00

【Location】Room 325, Shunde Building, Tsinghua SEM

【Host】Department of Marketing  China Business Research Center, Tsinghua University