CHEN Yubo, University of Arizona: How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market

【Speaker】CHEN Yubo, Visiting Professor of the Department of Marketing, Tsinghua University; Associate Professor of the Marketing Department, University of Arizona

【Topic】How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market

【Time】March 15, 2012, 13:30-15:00, Thursday

【Venue】Room 336, Weilun Building, Tsinghua SEM

【Language】Chinese

【Organizer】Department of Marketing, China Business Research Center