【主講】香港城市大學助理教授壽碧英

【題目】供應鍊管理中的社會學習效應

【時間】2015年12月21日（周一）下午1:30-3:30

【地點】清華經管學院偉倫樓453

【語言】英文

【主辦】管理科學與工程系

【簡曆】壽老師的簡曆

Biying Shou is an Assistant Professor of Management Sciences at College of Business, City University of Hong Kong. She received B.E. from Tsinghua University and M.S. and Ph.D. from Northwestern University. Her research focuses on operations and supply chain management, marketing and operations interface, and network economics. She has published 15 papers in leading journals and has worked at or consulted for several renowned firms, such as General Motors (US), Motorola (US), Crate and Barrel (US), Eastcom (China), MCI (Austria). She served as the secretary of the POMS-HK chapter and the deputy program leader of the Master of Operations and Supply Chain Management program at City University of Hong Kong.

Biying Shou，Assistant Professor，City University of Hong Kong：Social Learning Effect in Retail Supply Chain Management

【Speaker】Biying Shou，Assistant Professor，City University of Hong Kong

【Title】Social Learning Effect in Retail Supply Chain Management

【Time】Dec.21 (Monday), 13:30-15:30

【Venue】Room 453, Weilun Building, Tsinghua SEM

【Language】English

【Organizer】Department of Management Science and Engineering

【Abstract】We analyze the impact of social learning on the retailer pricing and consumer information acquisition decisions in a retail supply chain. Consumers can choose to purchase early or wait till they learn friends’ purchasing information. We consider both the case when social learning is exogenous and when it is endogenous. Our results show that when social learning is free, the firm’s profit is a convex function of learning intensity; on the other hand, when social learning has a cost, the firm’s profit increases in learning intensity and decreases in learning cost. We find that "free" social learning is not always beneficial for the firm, consumers and social welfare. This is a joint work with Xiaolu Zuo.