明尼蘇達大學副教授劉德：專家vs群衆：衆包項目中的選擇機制比較

【主講】明尼蘇達大學副教授劉德

【題目】專家vs群衆：衆包項目中的選擇機制比較

【時間】2015年6月23日（周二）14.00-16.00

【地點】清華經管學院偉倫樓385

【語言】英文

【主辦】管理科學與工程系

【簡曆】劉德老師的簡曆

De Liu, Associate Professor, University of Minnesota: Experts versus the Crowd: A Comparison of Selection Mechanisms in Crowdsourcing Contests

【Speaker】De Liu, Associate Professor, University of Minnesota

【Title】Experts versus the Crowd: A Comparison of Selection Mechanisms in Crowdsourcing Contests

【Time】Tuesday, June 23, 14.00-16.00

【Venue】Room 385, Weilun Building, Tsinghua SEM

【Language】English

【Organizer】Department of Management Science and Engineering

【Abstract】This study compares two popular selection mechanisms in crowdsourcing contests for creative works: expert rating and crowd voting. We systematically study their differences in terms of winner determination and effects on participation. We find that expert rating and crowd voting are quite different. In terms of winner determination, crowd voting strongly favors early entry and contestants with a high level of social engagement, but neither is true for expert rating. Moreover, past performance in crowd voting predicts future success in crowd voting but not expert rating, and vice versa. In terms of participation, we find that a high ratio of crowd prizes appeals contestants with little submission experience or high performance in crowd voting, and the overall participation increases with the ratio of crowd prizes.