【主講】香港城市大學助理教授壽碧英

【題目】供應中斷時的恐慌購買和配額政策

【時間】2014年12月18日（周四）3.00-5.00

【地點】清華經管學院偉倫樓385

【語言】英文

【主辦】管理科學與工程系

【摘要】We study consumer panic buying under supply disruptions and investigate how the retailer should adjust inventory and quota policies to respond to panic buying. First, we examine the impact of different factors on consumer decisions and illustrate the rationales behind the seemly irrational panic buying behavior. We identify a threshold for consumer product valuation above which a consumer tends to stockpile product for future consumption. Then we conduct rational expectations equilibrium analysis to characterize the retailer's inventory policy and show how it is affected by disruption risk, production valuations and consumers' risk attitude. Furthermore, we evaluate the cost of ignoring consumer behavior. Interestingly, we find that the cost is the most significant (as much as 25% of profit) when supply risk is intermediate. Finally, we examine the effectiveness of limiting consumer purchasing quota for the retailer with limited capacity, and show when quota policy is beneficial to the retailer.

【簡曆】香港城市大學助理教授壽碧英的簡曆