各位老師和碩博同學：

新學期開始了，歡迎大家踴躍參加學術報告活動。這學期第一個報告信息如下。

題目：面臨價格和交貨時間敏感的需求時的連鎖競争的分銷渠道結構

報告人：Lucy Gongtao Chen，assistant professor in Operations Management at NUS Business School, National University of Singapore

時間：9月18日周二下午2:30-4:00

地點：偉倫樓 336

Title: Distribution Channel Structure for Competing Supply Chains with Price and Lead-Time Sensitive Demand

Speaker: Lucy Gongtao Chen，assistant professor in Operations Management at NUS Business School, National University of Singapore

Time：Sep. 18th，2:30-4:00pm

Location：Weilun 336

Abstract:

This paper studies distribution channel structure strategies (to centralize or decentralize) for

two competing supply chains that sell substitutable products with price and lead-time sensitive

demand. We find that centralization (decentralization) associates with itself a price (lead- time)

advantage and a lead-time (price) disadvantage. As a result, price substitution and lead-time

substitution have different impact on the equilibrium channel structure. Specifically, price

substitution favors decentralization whereas lead-time substitution tends to result in

centralization. Our results show that the equilibrium channel structure may critically depend on

the game type (Bertrand vs. Cournot) and the profit criterion (manufacturer profit vs. channel

profit). In the Cournot model, centralization for both chains (CC) is always the only Nash

equilibrium. In the Bertrand model, CC is still the only Nash equilibrium for the manufacturer

profit criterion. On the channel profit criterion, however, it is the relative intensity of price and

lead-time substitution that determines the equilibrium channel structure.