部分期刊論文
† indicates publications with a current or previous Ph.D. student coauthor
1.Maggie Wenjing Liu, Junhui Huang†, Qichao Zhu†, and Xiaolong Zheng (2024), "Consumer Responses to Weakness Revelation of Human Brands: The Role of Authenticity," online publication at International Journal of Research in Marketing (IJRM).
2. Guilin Liu†, Maggie Wenjing Liu (equal first author), Qichao Zhu†(2024), "Hmm, the Effect of AI Conversational Fillers on Consumer Purchase Intentions," online publication at Marketing Letters.
3.Yuxiao Ye, Shenyang Jiang, Di Fan, Baofeng Huo, and Maggie Wenjing Liu (2023),"Rigidity in Crisis: The Impact of OHSAS 18001 Certification on Production Repurposing in COVID-19," online publication at Production and Operations Management.
4. Maggie Wenjing Liu, Chuang Wei†, Lu Yang†, and Hean Tat Keh (2022), "Feeling Lucky: How Framing the Target Product as a Free Gift Enhances Purchase Intention," International Journal of Research in Marketing (IJRM), 39(2), 349-363.
5. Maggie Wenjing Liu, Qichao Zhu†, and Xian Wang† (2022), "Building Consumer Connection with New Brands through Rituals: The Role of Mindfulness," Marketing Letters, 33 (2), 237-250.
6. Hu Tian, Xiaolong Zheng, Kang Zhao, Maggie Wenjing Liu, Daniel Dajun Zeng (2022),“Inductive Representation Learning on Dynamic Stock Co-Movement Graphs for Stock Predictions, INFORMS Journal on Computing, 34(4), 1940-1957.
7. Bingsheng Liu, Wenwen Zhu, Yinghua Shen, Yuan Chen, Tao Wang, Fengwen Chen, Maggie Wenjing Liu, and Shihao Zhou (2022), “A Study about Return Policies in the Presence of Consumer Social Learning,”Production and Operations Management, 31 (6), 2571-2587.
8. Chuang Wei†, Maggie Wenjing Liu (co-first author with Chuang Wei), and Hean Tat Keh (2020),“The Road to Consumer Forgiveness is Paved with Money or Apology? The Roles of Empathy and Power in Service Recovery,”Journal of Business Research, 118 (September), 321-334.
9. Rui Chen†, Maggie Wenjing Liu (co-first author with Rui Chen, corresponding), Yuhong Guan†, and Yuhuang Zheng (2020), “Female Responses to Genetically Modified Foods: Effects of the Menstrual Cycle and Food Risk Concerns,”Journal of Business Research, 120 (November), 608-618.
10. Maggie Wenjing Liu, Lijun Zhang, and Hean Tat Keh (2019), “Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination,”Journal of International Marketing, 27 (1), 56-73.
11. Maggie Wenjing Liu, Qichao Zhu†, and Yige Yuan† (2019), “The Role of the Face Itself in the Face Effect: Sensitivity, Expressiveness, and Anticipated Feedback in Individual Compliance,”Frontiers in Psychology, 9 (2499), 1-9.
12. Xiaobing Xu†, Rong Chen, and Maggie Wenjing Liu (corresponding) (2017), “The Effects of Upper and Lowercase Wordmarks on Brand Perceptions,”Marketing Letters, 28 (3), 449-460.
13. Maggie Wenjing Liu (corresponding) and Hean Tat Keh (2015), “Customer Delight and Outrage: Scale Development and Validation,”Journal of Service Theory and Practice, 25 (6), 680-699.
14. Maggie Wenjing Liu (solo author) (2014), “Utility Blindness: Why Do We Fall for Deals?”Journal of Consumer Behaviour, 13, 42-49.
15. Dilip Soman and Maggie Wenjing Liu (2011),”Debiasing or Rebiasing? Moderating the Illusion of Delayed Incentives,”Journal of Economic Psychology, 32 (3), 307-316.
16. Hee-Kyung Ahn, Maggie Wenjing Liu (equal first author), and Dilip Soman (2009), “Memory Markers: How Consumers Recall Duration of Experiences,”Journal of Consumer Psychology, 19 (3), 508-516.
17.劉文靜，袁依格†，劉炳勝（2022），“高度殷勤式服務對顧客反應的作用機制”,《管理科學學報》，第5期，62-73。
18.楊璐†，劉文靜（通訊作者），魏闖†（2019），“品牌國際化中如何打造中國名片”,《清華管理評論》，專題研究，第3期，30-36。
19. 陳瑞†，鄭毓煌，劉文靜（2013）,“中介效應分析：原理、程序、Bootstrap方法及其應用”，《營銷科學學報》，第9卷，第4期, 120-135。 CNKI引用超1500次。
著作(章節)
20. Maggie Wenjing Liu, Dingsheng Fu†, Qichao Zhu†, and Xian Wang (2025), "I Have Abundant Time: The Impact of Consumption Rituals on Perceived Time Affluence and Brand Outcomes," forthcoming at Rituals, Consumption, and Marketing: A Research Companion，Eds. Cele Otnes and Tina Lowrey, Routledge.
21. Maggie Wenjing Liu, Qichao Zhu†, Yige Yuan† and Sihan Wu† (2023), "Applying Predictive Analytics in Interactive Marketing: How It Influences Customer Perception and Reaction?" The Palgrave Handbook of Interactive Marketing, Ed. Cheng Lu Wang, Palgrave Macmillan.
22. Maggie Wenjing Liu (2017),“Building Stronger Brands Will Boost China's Image,” China Daily, 2017-06-21.
23. Rui Chen† and Maggie Wenjing Liu (corresponding) (2016), “Sex Drive and Consumer Decision-Making,”International Handbook of Consumer Psychology, Eds. Cathrine Jansson-Boyd and Magdalena Zawisza, Taylor and Francis, 467-485. 國際消費者心理學手冊
24. Pankaj Aggarwal and Maggie Wenjing Liu (2012),“Mental Accounting in Consumer-brand Relationships,” Consumer-Brand Relationships: Theory and Practice, Eds. Marc Fetscherin et al., Routledge, 115-133.
25. Maggie Wenjing Liu and Dilip Soman (2008),“Behavioral Pricing,”Handbook of Consumer Psychology, Eds. Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes, Mahwah, NJ: Taylor and Francis, 659-682. 消費者心理學手冊
研究項目
國家自然科學基金面上項目：2025-2028
國家自然科學基金面上項目：2021-2024
BETVLCTOR伟德官方网站教改項目：2024-2025
國家文旅部重大委托項目：2023（參與）
國家自然科學基金重大課題：2020-2024（參與）
BETVLCTOR伟德官方网站自主文科項目：2020-2022
北京市社科基金重點項目：2018-2021
國家自然科學基金面上項目：2015-2018，結題評估優
國家自然科學基金青年項目：2012-2014，結題評估優
BETVLCTOR伟德官方网站自主科研項目：2017-2019
BETVLCTOR伟德官方网站教改項目:2018-2019，結題評審A
北京市首屆高校青年英才計劃: 2013-2015
國家教育部留學回國人員啟動基金: 2013-2014
小林實中國經濟研究基金: 2011-2012
