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黃京華

管理科學與工程系    教授

電話:(86)(10)62789935

辦公室:李華樓B409

郵箱:huangjh@sem.tsinghua.edu.cn

開放時間:周四下午

教育經曆

2000-2004 BETVLCTOR伟德官方网站管理學博士

1986-1988 BETVLCTOR伟德官方网站工業管理碩士

1981-1986 BETVLCTOR伟德官方网站信息系統學士

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工作經曆

2004-至今  BETVLCTOR伟德官方网站管理科學與工程系,教授

2003-2016  BETVLCTOR伟德官方网站管理科學與工程系,副系主任

1996-2004  BETVLCTOR伟德官方网站管理科學與工程系,副教授

1988-1996  BETVLCTOR伟德官方网站管理科學與工程系,助理教授


2009.02-2009.03 加拿大英屬哥倫比亞大學商學院,訪問學者

2001.08-2001.12 美國麻省理工學院斯隆管理學院,訪問學者

1997.08-1998.05 美國伊利諾伊大學香槟分校,Fullbright訪問學者

1994.05-1994.09 加拿大滑鐵盧大學,訪問學者


2005-至今  CNAIS理事

2002-至今  AIS會員

2014-至今  中國自動化學會經濟與管理系統專業委員會秘書長

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講授課程

人工智能、運籌學、管理信息系統、電子商務、專家系統與決策支持系統。

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研究領域

主要研究領域為:社交媒體價值,社交媒體用戶行為(特别是消費者情緒)、企業行為及其交互。

曾先後主持國家自然科學基金重點項目、面上項目和國際交流項目、教育部人文社科重點研究基地重大項目等多項國家級科研項目,在Management Information Systems Quarterly, Information Systems Research,Production and Operations ManagementJournal of the Association of Information Systems, Electronic Commerce Research and Applications, Information & Management, Communications of AIS等管理信息系統國際頂級期刊及《管理科學學報》、《BETVLCTOR伟德官方网站學報》等中文期刊等發表大量學術文章,并出版《電子商務教程》、《企業電子商務系統關鍵成功因素研究》等多部著作及教材。

黃京華教授曾作為美國Fulbright學者在美國伊利諾伊大學香槟分校從事研究,并先後在滑鐵盧大學、美國MIT斯隆管理學院、加拿大英屬哥倫比亞大學商學院、華盛頓大學做訪問學者。擔任《信息系統學報》執行主編,中國系統工程學會、中國信息系統協會、中國信息經濟學會理事,以及中國自動化學會經濟與企業管理專業委員會秘書長。


研究項目

2021-2024,國家自然科學基金項目(主持人),“在線評論平台上消費者的情緒及其社會關系與管理反饋對用戶行為和企業績效影響的機制”

2015-2019,國家自然科學基金重大項目(參與者),“大數據環境下商業管理“

2013-2016,國家自然科學基金項目(主持人), “基于平台的企業微博商業價值研究“

2013-2016,教育部人文社科重點研究基地重大項目(主持人),“社會化媒體對企業價值的研究”

2009-2012,國家自然科學重點基金項目(主持人),“信息系統采納、擴散與商業價值機理研究“

2008-2010,國家自然科學基金項目(主持人),“企業電子商務價值驅動力及評價研究“

2008-2010,國家自然科學基金國際合作項目(主持人),“中韓移動商務服務業對比研究:政府政策與企業戰略“

2007-2009,教育部人文社科重點研究基地重大項目(主持人),“電子商務驅動力、采納和價值“

2005-2007,國家自然科學基金項目(主持人),“傳統企業電子商務系統成功關鍵因素研究“

2000-2002,國家自然科學基金項目(主持人),“電子商務系統開發方法及其應用模式研究“

1996-1998,國家自然科學基金青年項目(主持人),“基于貿易網的談判支持系統原型研究“


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學術成果

專著

Lv,Zh.P., Huang,J.H. et al. Chapter 12: Usage and performance of enterprise micro-blogging: From the perspective of resourced-based view theory. Handbook of Research on Technology Adoption, Social Policy, and Global Integration, edited by Mehdi Khosrow-Pour, IGI Global, Hershey PA, USA, 2017

黃京華,企業電子商務系統關鍵成功因素研究 BETVLCTOR伟德官方网站出版社,2009


教材

電子商務教程 BETVLCTOR伟德官方网站出版社,2010


英文期刊論文

[1] Yu,Y.F., Yang,Y., Huang,J.H., Tan, Y. Unifying algorithmic and theoretical perspectives: Emotions in online reviews and sales. MIS Quarterly, 2023,47(1):127-160.

[2] Jin, Y., Tan,Y., Huang,J.H. Managing contributor performance in knowledge-sharing communities: A dynamic perspective. Production and Operations Management, 2022,31(1):3945-3962.

[3] Huang,Y.L., Jin, Y., Huang, J.H. Impact of managerial responses on product sales: Examining the moderating role of competitive intensity and market position. Journal of AIS, 2021,22(2): 544-570.

[4] Lv, Zh.P., Jin, Y., Huang, J.H. MGC, consumers' engagement with MGC, WOM and consumers' purchase intention: The case of Weibo platform. Information Systems and e-Business Management,2021,19: 495-516.

https://doi.org/10.1007/s10257-019-00421-y

[5] Song,T.T. ,Tang, Q., Huang,J.H. Triadic closure, homophily, and reciprocation: An empirical investigation of social ties between content providers. Information Systems Research, 2019, 30(3): 912-926.https://doi.org/10.1287/isre.2019.0838

[6] Song,T.T, Huang, J.H.,Tan, Y., and Yu, Y.F. Using user- and marketer-generated content for box office revenue prediction: Differences between microblogging and third-party platforms. Information Systems Research, 2019, 30(1): 191-203. https://doi.org/10.1287/isre.2018.0797

[7] Li, Y.F., Huang, J.H., and Song, T.T. Examining business value of customer relationship management systems: IT usage and two-stage model perspectives. Information & Management, 2019, 56(3): 392-402  https://doi.org/10.1016/j.im.2018.07.012

[8] Huang, J.H., Jin, Y., Wang, X. Y., and Zhang, J. The influence of enterprise miroblogging on consumer loyalty: A social identity perspective. Nankai Business Review Internaonal,2019,10(2): 259-276.

[9] Lv, Zh.P., Jin, Y., and Huang, J.H. How do sellers use live chat to influence consumer purchase decision in China? Electronic Commerce Research and Applications, 2018, 28(1): 102-113.

[10] Jin, Y. and Huang, J.H. Why do consumers participate in brand microblog? Electronic Commerce Research and Applications, 2017, 24:1-3.

[11] Song, T.T., Yi, Ch., Huang, J.H. Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity. Information & Management, 2017, 54(8):1072-1083.

[12] Huang, J.H., Zhang, J., Li, Y.F., and Lv, Z.P. Business value of enterprise micro-blogging: Empirical study from Weibo.com in Sina. Journal of Global Information Management,2014,22(3):32-57.

[13] Yan, W., Huang, J. H. Microblogging reposting mechanism: An information adoption perspective. Tsinghua Science and Technology, 2014,19(5):531-542.

[14] Zhang, L., Huang, J. H., and Xu, X. The impacts of ERP investments on firm performance: Evidence from manufacturing companies in China. Tsinghua Science and Technology, 2012,17(3): 232-240.

[15] Zhang, L., Huang, J, H. An integration model of the impact of IT investment announcements on firm market value. International Business Research, 2012, 5(2):59-72.

[16] Zhang, L., Huang, J.H. The moderating factors in the relationship between ERP investments and firm performance. Journal of Computer Information Systems, 2012,53(2):75-84.

[17] Li, Y. F. and Huang, J. H. Risk and return of IT investment: Evidence from SCM and CRM announcements. International Journal of Networking and Virtual Organisations, 2012,11(3-4):290-304.

[18] Zhang, J., Huang, J.H., Chen, J.Q.  Empirical research on user acceptance of mobile searches. Tsinghua Science and Technology, 2010,15(2): 235-245.

[19] Huang, J. H., Jiang, X. M., and Tang, Q. An e-commerce performance assessment model: Its development and an initial test on e-commerce applications in the retail sector of China. Information & Management, 2009, 46(3): 100-108

[20] Zhang, L. and Huang, J.H. The review of empirical researches on IT investment announcements on market value of firms. International Journal of Business and Management, 2009, 4(10):14-27.

[21] Tang, Q. and Huang, J.H. Impact of web sites functions on e-Business success in Chinese wholesale and retail industries. Tsinghua Science and Technology, 2008, 13(3):368-373.

[22] Huang, J.H., Zhao, C.J., Li, J.T. An empirical study on critical success factors for electronic commerce in the Chinese publishing industry. Frontiers of Business Research in China, 2007,1(1):50-66.

[23] Huang, J.H. Exploratory study and empirical study on critical website success factors of Chinese publishing enterprises. International Journal of Management Science,2005,11(3):109.

[24] Huang, J.H., Huang, W., Huang, H. An e-readiness assessment framework and two field studies. Communications of the Association for Information Systems, 2004, 14: 364-386.

[25] Li, J.T. and Huang, J.H. An exploratory study of e-business success factors. Journal of Electronic Science and Technology of China, 2004, 2(3): 167-172.

[26] Huang, J.H. A quantitative method used in Negotiation Support Systems. Computers & Industrial Engineering, 1996, 31(3-4): 821-826.


期刊論文(國内)

嚴威, 黃京華, 張謹. 微博研究回顧:信息、服務和網絡. 科研管理, 2017,38(4): 123-131.

蔣逸塵,金悅,黃京華.社會化問答社區中社交關系的成因及作用:來自知乎的實證研究,信息系統學報,2017第1期,13-22.

呂喆朋,黃京華,金悅.微博上企業發布内容對用戶口碑的影響:以新浪為例.信息系統學報,2017,17:67-83.

黃京華, 金悅, 張晶.企業微博如何提升消費者忠誠度?基于社會認同理論的實證研究.南開管理評論,2016,19(4):159-168.

張晶,黃京華,黎波,嚴威. 新浪企業微博口碑傳播的實證研究. BETVLCTOR伟德官方网站學報,2014,54(5):649-654.

嚴威,黃京華,劉丹迪. 從MGC到UGC—内容在企業微博轉發中的作用. 信息系統學報, 2014(13):33-46.

黃京華, 張露, 李揚帆. ERP投資與企業績效關系的調節因素研究. 科學學與科學技術管理, 2013,34(10): 130-141.

張露, 黃京華, 黎波. ERP實施對企業績效影響的實證研究:基于傾向性得分匹配法. BETVLCTOR伟德官方网站學報,2013,53(1):117-121.

劉子龍, 黃京華. 信息隐私研究與發展綜述. 情報科學, 2012,30(8):1258-1262.

張露, 黃京華. 基于事件研究方法的IT産業投資價值實證研究. 管理科學,2010, 23(4):104-111.

張晶, 黃京華,高皓. 基于資源觀的企業IT價值綜合模型.科學學與科學技術管理,2010,2:130-136.

崔香梅,黃京華.信用評價體系以及相關因素對一口價網上交易影響的實證研究.管理學報, 2010,7(1):50-56.

黃京華,李靜婷. 中國商業銀行網上銀行關鍵成功因素研究. 系統工程理論與實踐,2008, 28(3):16-24.

蔣熙敏,黃京華,王晖. 電子商務系統評價模型及其應用. BETVLCTOR伟德官方网站學報(自然科學版),2006, 46(S1):1019-102.

黃京華,趙純均,李靜婷. 圖書出版行業電子商務系統關鍵成功因素實證研究. 系統工程理論與實踐,2006,26(2): 27-35.

黃京華,趙純均. 企業電子商務模式建立方法初探. BETVLCTOR伟德官方网站學報(社會科學版),2006,21(1): 112-118.


會議論文(國際)

[1] Jin, Y. Zheng,J.Y., Huang,J.H., and Tan,Y. Knowledge is like money: a demand estimation for paid-knowledge products. The 13th China Summer Workshop on Information Management (CSWIM), June 28-30, 2019, Shenzhen.

[2] Yu,Y.F., Huang, J.H., and Tan, Y. The predictive power of discrete emotions in microblogging mssages: An empirical study in the movie industry.The 13th China Summer Workshop on Information Management (CSWIM), June 28-30,2019,Shenzhen.

[3] Wang, X.Y. and Huang, J.H. Do pictures provided by consumers affect helpfulness of online review? Empirical evidence from catering review platform. The 13th China Summer Workshop on Information Management (CSWIM), June 28-30, 2019,Shenzhen.

[4] Jin,Y. Tan,Y. and Huang, J. H. How do social ties influence user-generated content? A dynamic perspective. The 28th Workshop on Information Technologies and Systems (WITS), Santa Clara, CA, December 2018.

[5] Jin, Y., Zheng, J.Y., Huang, J.H., and Yong Tan. Generating content under the “spotlight” of friends: a natural experiment. INFORMS Conference on Information Systems and Technology (CIST), Phoenix, AZ, November 2018.

[6] Lv, Zh.P., Jin, Y.,and Huang,J.H. Impact of MGC and UGC on consumers’ purchase intention: the case of Weibo. The 16th Workshop on e-Business (WeB), Seoul, Korea, December 2017.

[7] Jin,Y. Huang, J. H.,and Tan,Y. Social ties and the quality of user-generated content. INFORMS Annual Meeting, Houston, TX, October 2017.

[8] Jin,Y. Huang, J. H., and Wang,X.Y. What influences content popularity? An empirical investigation of voting in social Q&A communities. The 21st Pacific Asia Conference on Information Systems (PACIS), Langkawi, Malaysia, July 2017.

[9] Jin, Y. Zheng,J.Y., Huang,J.H., and Tan,Y.  Learning by following: the role of social ties in influencing the quality of user-generated content. The 11th China Summer Workshop on Information Management (CSWIM), Nanjing, China, June 2017.

[10] Jin, Y. and Huang, J.H. Factors Influencing Consumers’ Participation in Enterprise Microblogs: A Multilevel Model. The Fifteenth Workshop on e-Business (WeB 2016), Dublin, Ireland, Dec.10, 2016.

[11] Lv, Zh.P., Wang ,X.Sh., Huang, J.H. Effect of instant messenger use on purchase decision of consumers: The role of communication quality and content. The Fifteenth Workshop on e-Business (WeB 2016), Dublin, Ireland, Dec.10, 2016.

[12] Song, T.T., Yi, Ch., and Huang, J.H. Do we follow friends or acquaintances? The effects of social recommendations at different shopping stages. The 16th International Conference on Human-Computer Interaction (HCI International 2014), Greece, pp.765-774.

[13] Sun, T., Song T.T., and Huang, J.H. Effect of microblogging and third-party word of mouth on product sales: Empirical study based on box office revenue of a movie. Pacific Asia Conference on Information Systems (PACIS) 2014, Chengdu.

[14] Huang, J.H., Zhang, J., Li, Y.F., and Lv, Zh.P. Business value of enterprise micro-blogs: Empirical study from weibo.com in Sina. Pacific Asia Conference on Information Systems (PACIS) 2013, Korea.

[15] Li, Y. and Huang, J.H. A reexamination of event study in IT risk and return: Evidence from SCM and CRM announcements. 2011 Wu Han International conference on E-Business, Wu Han, pp.155-160.

[16] Huang, J.H., Liu, D. Factors influencing continuance of mobile virtual community: Empirical evidence from China and Korea. 8th IEEE International Conference on Service Systems and Service Management, TianJin, 2011, pp.1090-1095.

[17] Zhang, C., Huang, J.H., et al. Research on adoption of mobile virtual community in China and Korea. 9th International Conference on Mobile Business/9th Global Mobility Roundtable, 2010, Greece, pp.220-229.

[18] Kim, J.W., Li, M, Iijima, J., Huang, J.H., and Chen, J. A comparative study of mobile services among China, Korea and Japan. Eighth International Conference on Mobile Business, Dalian, 2009, pp.347-352.

[19] Zhao, J. and Huang, J.H. An empirical research on Taobao: Seller reputation’s impact on auction price premium.  IEEE Symposium on Advanced Management of Information for Globalized Enterprises, Tianjin, 2008, pp.219-223.

[20] Huang, J.H., Jiang, X.M., and Zhang, L. Research model on e-Commerce systems performance measures. 5th IEEE International Conference on Service Systems and Service Management, Melbourne, Australia, 2008, pp.593-597.

[21] Wei K.N., Huang. J.H., Fu, S.H. A survey of e-commerce recommender systems. The Fourth IEEE Conference on Service Systems and Service Management, Chengdu, 2007, pp.734-738.

[22] Tang, Q. and Huang, J.H.  A research model: Value drivers of B2C company website. The Third IEEE Conference on Service Systems and Service Management, Paris, 2006, pp.1604-1609.

[23] Lee, Ch. and Huang, J.H. Critical success factors for e-Commerce in Chinese commercial banks. Proceedings of 36th International Conference and Computers and Industrial Engineering, Taipai, 2006, pp.4449-4459.

[24] Huang, J.H., Wang, H., Zhao, Ch.J. E-commerce success factors: Exploratory and empirical research on the Chinese publishing industry. IEEE International Conference on e-Business Engineering, Beijing, 2005, pp.465-471.

[25] Huang, J.H. and Lee, Ch. E-commerce critical success factors for Chinese enterprises: An Empirical research on the Publishing industry. Americas Conference on Information Systems 2005, Omaha, U.S., pp.275-284.

[26] Yang, L. and Huang, J.H. An exploratory study on the assessment model of e-government in China. Americas Conference on Information Systems 2004, New York, pp.585-593.

[27] Huang, J.H., Huang, H., Huang, W. and Zhao, C.J. An indicator system for assessing enterprise e-readiness and its application in Chinese retailing. Americas Conference on Information Systems 2003, Florida, pp.1109-1117.

[28] Huang, J.H., Wang, J., and et al. A comparative framework for EB systems development methodologies. IEEE Web Intelligence 2003, Halifax, pp.442-445.

[29] Wang, L., Huang, J.H., Wang, J., Zhao, Ch. Comparative research on design methodologies for e-business systems. The 6th World Multiconference on Systemics, Cybernetics and Informatics, Florida, 2002,Volume XVIII: pp.116-121.

[30] Huang, J.H., Wang, H., Xiao, K. The value chain applied to online stores. Proceedings of World Computer Congress 2000, Information Technology for Business Management, Beijing, 2000, pp.387-390.

[31] Ma, H. and Huang, J.H. The application of agents in electronic business. Proceedings of World Computer Congress 2000, Information Technology for Business Management, Beijing, 2000, pp.543-546.

[32] Huang, J.H. Standards and models used in negotiation support systems of trade net. Proceedings of the IEEE International Conference on Systems, Man and Cybernetics, Beijing, Part 3(of 4), 1996, pp.1843-45.


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所獲榮譽

曾獲得中國信息經濟學優秀成果獎,北京哲學和社會科學傑出成就獎,國際信息系統協會中國分會優秀論文獎,BETVLCTOR伟德官方网站優秀博士論文指導教師,BETVLCTOR伟德官方网站優秀碩士論文指導教師,BETVLCTOR伟德官方网站先進個人,清華經管學院科研獎。

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