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馮娟

管理科學與工程系    鴻海講席教授

經管學院深圳院區 教授

系副主任

國家級人才項目獲得者

BETVLCTOR伟德官方网站經濟管理深圳研究院大灣區數字經濟研究中心主任

Vice President of Region 3, Association for Information Systems (2022-2025)

電話:(86)(10)62771647

辦公室:深圳 清華國際研究生院信息樓 1206A

郵箱:fengjuan@sem.tsinghua.edu.cn

教育經曆

1998年獲得中國人民大學經濟學學士學位;2003年獲得賓夕法尼亞州立大學工商管理博士(信息管理方向),暨運籌學雙博士。

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工作經曆

2020 至今    鴻海講席教授,管理科學與工程系,BETVLCTOR伟德官方网站

2017-2020   教授兼商務信息系統理學碩士項目主任,資訊系統系,香港城市大學商學院

2012-2017   副教授兼商務信息系統理學碩士項目主任,資訊系統系,香港城市大學商學院

2009-2012   助理教授,資訊系統系,香港城市大學商學院

2003-2009   助理教授, Department of Information Systems & Operations Management, Warrington  College of Business, University of Florida

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講授課程

區塊鍊與金融創新

大數據與創新

商務智能與決策2014-2018, (post graduate class);

管理信息系統,EMBA 2020,2019班

研究方法III, DBA class, 2019

大數據時代商務模式與創新, EMBA class, 2019

System Analysis & Design

Project Management

Multi-channel Marketing

Internet Strategies

Business Data Communication

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研究領域

研究課題主要關注IT對核心管理問題帶來的新挑戰,包括定價,競争, 廣告,雲計算與SaaS等現象;IT對信息環境帶來的新變化,包括社交媒體如何助力普惠金融,在線評論與UGC怎樣改變消費者行為和廠商定價等;以及數字技術帶來的政策挑戰,包括對國際貿易的影響:跨境代購與灰色市場;對政府文化政策的影響,以及區塊鍊與數據确權,數據治理,等等。

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學術成果

1."Fly with the Wings of Live stream Selling – Channel Strategies with/out Switching Demand", with Ran Pan and Zhengling Zhao, accepted, Production and Operations Management.

2."Skill Spanning in Online Labor Market --- A Double-edged Sword?", with Yan Fu and Qiang Ye, Journal of the Association for Information Systems, 23(3), 750-778.

3."Incongruent Skills and Experiences in Online Labor Market", with Yan Fu, Nan Li and Qiang Ye, Electronic Commerce Research and Applications, 45(2021), 101025.

4."Does Money Talk? The Impact of Monetary Incentives on User-Generated Content Contributions", with Yuewen Liu, 2021, Information Systems Research 32(2), 394-409.

5. "Online Product Reviews-Triggered Dynamic Pricing: Theory and Evidence", with Xin Li and Xiaoquan (Michael) Zhang, 2019,Information Systems Research, 30(4), 1107-1123.

6. "Multiple-Winner Award Rules in Online Procurement Auctions", with Qi Wang, Xuping Jiang and Jinhong Xie, 2019, Production and Operations Management(POM), 2533-2551

7. "Helpfulness of Online Reviews: Examining Review Informativeness and Classification Thresholds by Search Products and Experience Products", with Xinyu Sun and Maoxin Han, Decision Support Systems (DSS), Volume 124, September 2019, 113099

8. "Selling or leasing? Dynamic pricing of software with upgrades", with Kunhao Jia and Xiuwu Liao. May 2018; European Journal of Operational Research. Vol. 266, No. 3, pp. 1044-1061

9. "When Online Review Meets Sales Volume Information: Is More/Accurate Information Always Better", with Yang Liu and Xiuwu Liao, Information Systems Research (2017), 28(4), 723-743.

10. "Predicting and Deterring Default with Social Media Information in Peer-to-Peer Lending", with Ge, Ruyi, Juan Feng, Bin Gu and Pengzhu Zhang, Journal of Management Information Systems (2017), 34(2), 401-424.

11. "Price with Unauthorized Distribution Channels: An Analytical Model and Empirical Analysis", with Zhongju Zhang, Information Systems Research (2017), 28(2), 397-412.

12. "Mobile Technology in China: A Transformation of the Payments Industry", with Subrahmanyam, Vijaya, and Nyayapati, Murthy (May 2015), China current, 14, 5, 3.

13. "Negative Price Premium Effect in Online Market —The Impact of Competition and Buyer Informativeness on the Pricing Strategies of Sellers with Different Reputation", with Yuewen Liu and K.K. Wei, Decision Support Systems, 54(1), December 2012, 681–690

14. "Performance-based Advertising: Advertising as Signals of Product Quality", with Jinhong Xie, Information Systems Research, Nov 2012, 23 (3-2), 1030-1041

15. "Cyclical Bid Adjustments in Search-Engine Advertising", with Michael Zhang, Management Science, Sep. 2011, 57 (9), pp 1703-1719

16. "Entertainment without Borders: the Impact of Digital Technologies on Government Cultural Policy"(2014), with Kenny Cheng,Gary Koehler and Sean Marston, Journal of Management Information Systems, 27, 3, 269 – 302

17. "Simultaneous Vs. Sequential Auctions, Intensity of Competition and Uncertainty", with Kalyan Chatterjee, Decision Support Systems, 49 (3), June 2010, Pages 251-260

18. "Keyword Auctions, Unit-Price Contracts, and the Role of Commitment", with Jianqing Chen and Andrew Whinston, Production and Operations Management, 19(3), Nov 2009, Pages 305-321

19. "Optimal Mechanisms for Selling a Set of Commonly Ranked Objects", Marketing Science, 27(3), May-June 2008, 501-512

20. "Ranked Items Auctions and Online Advertisement", with Roger Zhan and Max Shen, Productions and Operations Management, 16 (4), August 2007, pp 510 - 522.

21. "Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms", with Hemant Bhargava and David Pennock, Informs Journal on Computing, 19(1), Winter 2007, pp. 137-148

22. "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant "America Online's Internet Access Service: How to Deter Unwanted Customers", with Hemant Bhargava, Electronic Commerce Research and Application, 4(1), Spring 2005, page 35-48.

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