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黃靓

市場營銷系    副教授

電話:(86) (10) 62795839

辦公室:李華樓 B401

郵箱:huangliang@sem.tsinghua.edu.cn

開放時間:預約

教育經曆

黃靓老師于2015年獲得BETVLCTOR伟德官方网站工商管理(信息管理與信息系統專業)學士學位;2021 年獲得美國亞利桑那大學市場營銷博士學位。

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研究領域

她的主要研究領域包含消費者決策,金融服務創新,财務決策,心理賬戶等。

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學術成果

1. Huang, Liang, and Jennifer Savary (2023), "When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect", Journal of Marketing Research, 60 (3), 585-601.

2. Huang, Liang, Rafay A. Siddiqui, and Anastasiya P. Ghosh (2023), "More of the Same: Painful Payment Methods Decrease Variety Seeking", Marketing Letters, Oct (6), 1-13.

3. Guo, Xunhua, Yuejun Wang, Liang Huang, and Jichen Li (2022), "Assimilation and Contrast: The Two-sided Anchoring Effects of Recommender Systems", Journal of Systems Science and Systems Engineering, 31 (4), 395-413.

4. Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), "Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations," Journal of the Association for Consumer Research, 5(3), 271- 281.

5. 王文如,陳榮,黃靓(2024,弄優秀成拙——從社會心理距離視角探究受惠方對特殊優待的滿意度。《南開管理評論》,27(4)


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所獲榮譽

BETVLCTOR伟德官方网站青年教師教學大賽一等獎, 2022

Lincoln Financial Best Paper Award, 2021

Consumer Financial Well-Being (CFWB) Emerging Scholar Award, 2021

AMA-Sheth Doctoral Consortium Fellow, 2020

Lisle & Roslyn Payne Outstanding Doctoral Student Award, 2020

Philip and Susan Hagenah Award for Excellence in Marketing, 2020

Best Session Paper Award, China Marketing International Conference, 2019

Best Student Poster Award, Honorable Mention, Society for Judgement and Decision Making, 2018

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其他

媒體報道


FinTech and Finance News: “Why Budgeting Apps Lead to Overspending”. https://ffnews.com/newsarticle/why-budgeting-apps-lead-to-overspending/

Think Forward Initiative: “Dynamic Budget Monitoring: When Access to Budget Feedback Leads to Increase in Spending”. https://www.thinkforwardinitiative.com/research/budget-apps-might-they-actually-make-you-spend-more

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