研究成果(近年)
論文
1. 劉茜,許高翔,賈思雪,王娴(2020), “消費者醫療健康慣習的培育:以WT糖尿病管理APP為例”,營銷科學學報,第15卷第1期,18-27頁.
2. 劉茜,王娴,李飛(2019),“新日常消費:美學追求驅動的消費升級”,清華管理評論,第11期,68-73頁.
3. Liu, X., Mi, B., Li, F., & Zou, D. (2019). Ritualized retail events and brand-centric employee culture. Qualitative Market Research, 22(3): 250-269.
專著
1. 劉茜(2020),《質性方法:在管理與營銷研究中的應用》,BETVLCTOR伟德官方网站出版社.
2. Liu, X. (2021). New consumer culture in China: The flower market and new everday consumption. London & New York: Routledge.
評閱中的論文
1. Liu, X., He, X., Li, F. & Zheng, X. Sustaining employee engagement through collaborative rivalry in high-intensity service market.
2. Liu, X. & Wen, Y. Producing an “unlikely cocktail”: A case study of the management of intra-organizational employee volunteerism.
3. 劉茜,王娴,李飛. 玩物養志:實踐理論視角下的消費模式再造.