Title/Affiliation：Assistant Professor of Marketing，Guanghua School of Management，Peking University

Research Interests：消費者期待、記憶、和即時體驗，社會比較對消費者偏好和決策的影響

Email：jingx@gsm.pku.edu.cn

Journal Articles

2009

1、Jing Xu, Norbert Schwarz.Do We Really Need a Reason to Indulge?.Journal of Marketing Research, 2009,46(1): 25-36. (Database: EBSCO BSP)

2004

2、Jing Xu,Soyeon Shim, Sherry Lotz, David Almeida.Ethnic Identity, Socialization Factors, and Culture-Specific Consumption Behavior. Psychology & Marketing, 2004,21(2): 93-112. (Database: EBSCO BSP)