Rui (Juliet) Zhu (juliet.zhu@sauder.ubc.ca) is Assistant Professor of Marketing at the Sauder School of Business at theUniversityofBritish Columbia,Vancouver,BC.

1、Rui (Juliet) Zhu, Xinlei (Jack) Chen, Srabana Dasgupta.Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product.Journal of Marketing Research. 2008, 45(2):159-170.

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2、Jennifer J. Argo, Rui (Juliet) Zhu, Darren W. Dahl.Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment.Journal of Consumer Research. 2008,34(5):614-623.

3、Joan Meyers-Levy, Rui Zhu.The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use. Journal of Consumer Research. 2007,34(2):174-186.| 全文下載（來源數據庫：EBSCO）

4、Rui Zhu, Joan Meyers-Levy.Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects. Journal of Consumer Research. 2007,34(1):89-96.| 全文下載（來源數據庫：EBSCO）

5、Amna Kirmani, Rui (Juliet) Zhu.Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge.Journal of Marketing Research. 2007, 44(4):688-701.| 全文下載（來源數據庫：EBSCO）

6、Argo J, Zhu R, Dahl D.The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment. Advances in Consumer Research - North American Conference Proceedings. 2007,34:557-558.

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7、Rui Zhu, Joan Meyers-Levy.Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions. Journal of Marketing Research. 2005,42(3):333-345.| 全文下載（來源數據庫：EBSCO）

8、Ashwani Monga, Rui Zhu.Buyers Versus Sellers: How They Differ in Their Responses to Framed Outcomes. Journal of Consumer Psychology. 2005,15(4):325-333.| 全文下載（來源數據庫：EBSCO）

9、Rui Zhu, Joan Meyers-Levy.The Influence of Regulatory Focus on Consumer Information Processing.Advances in Consumer Research. 2003,30(1):116-117.| 全文下載（來源數據庫：EBSCO）