Title/Affiliation：Assistant professor of marketing, Anderson School of Management,UniversityofCalifornia,Los Angeles

Research Interests：Behavioral Decision Theory, Judgment of Marketing Information, Social Influence and Motivation in Consumer Behavior

Email:wendy.liu@anderson.ucla.edu

Education

Ph.D. Marketing, with Psychology minor 2006,StanfordUniversity

M.S. Management Science and Engineering, 2001,StanfordUniversity

B.A. Economics, 1998,StanfordUniversity

Journal Articles

2008

1、Wendy Liu.Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences. Journal of Consumer Research, 2008,35(4): 640-652. （來源數據庫：EBSCO BSP）|| 全文下載（作者提供）

2、Wendy Liu, Jennifer Aaker.The Happiness of Giving: The Time-Ask Effect. Journal of Consumer Research, 2008,35(3): 543-557. （來源數據庫：EBSCO BSP）無全文

2007

3、Wendy Liu, Jennifer Aaker.Do you look to the future or focus on today? The impact of life experience on intertemporal decisions. Organizational Behavior and Human Decision Processes, 2007,102(2): 212-225.

（來源數據庫：Elsevier）

2005

4、Dale Griffin, Wendy Liu, Uzma Khan.A New Look at Constructed Choice Processes. Marketing Letters, 2005,16(3/4): 321-331. （來源數據庫：Proquest）